Slingshot Foods is a health food company based in San Francisco. I worked with them to redesign their website. Since then, I have redesigned the website 4 times using different platforms. In addition to creating an e-commerce, user-friendly website, I have designed many new products under the Slingshot name. Slingshot had minimal brand identity when I arrive so I had the opportunity to define and grow this brand's personality.
Slingshot is a very small company so as their designer, I was always working fast and tweaking as I go. I had to be my own art director and figure out things for myself. This type of freedom allowed me to maintain a critical eye.
I had total freedom with this project to explore different illustration styles. This project was completely self-driven. If I looked back on it and thought, "I could do better" then I did.