FEND improves respiratory health through a new, scientifically proven practice for airway hygiene. Invented by Harvard aerosol physicist Dr. David Edwards, FEND’s specially formulated micro-mist strengthens the upper airway’s ability to filter out harmful particles and helps prevent dirty air from traveling deep into the lungs.
At Ammunition, we developed FEND’s new brand strategy and visual identity to reflect the clear, optimistic and scientific nature of the company’s technology and founding team. The visual identity is centered on a monogram-like mark combining the initial F with the simple saline droplet that makes FEND so effective. The brand system creates a forward-looking and positive representation of FEND’s approach to health as well as its natural ingredients – salt and water.